Streetscape Update We’ve spent the winter months maintaining the existing streetscape by replacing and trees and plants, repairing, cleaning and weeding and keeping everything ready to bloom in the spring. This Spring, look for work to begin on the final phase of the streetscape. Final approvals from the State DOT are expected any day, This last phase of work on Mount Pleasant Avenue will tie the entire Livingston business district together into what has become a most appealing place to shop and dine. Marketing Update The Livingston Community Partnership Marketing Committee is committed to continue the “Find Yourself in Livingston” ad campaign with an even stronger marketing effort for 2010 to help Livingston businesses improve their bottom line. Television commercials will continue and print ads will expand to target consumers in towns such as Montclair, Englewood, Short Hills, Millburn, Basking Ridge and Randolph. The cooperative holiday ad in the West Essex Tribune was so attractive and successful that the marketing committee will be working with the West Essex Tribune to offer Livingston businesses more of these great cooperative marketing opportunities. Marketing is probably the most important element in any business strategy and below is information on how to market your business at no cost!
Using the Website Now that our In-Town Livingston commercials are seen regularly on television and our print ads have appeared on a steady basis in the West Essex Tribune as well as in Suburban Essex and Vicinity Magazines letting everyone know that everything they need is right here in Livingston – Livingston businesses need to do their part to follow up. When viewers of these ads visit the In-Town Livingston website – make sure you have something to show them! You can post a coupon, an event, make your own page or do all three! First – if you haven’t registered and received a password to access the site – do it now! Visit www.intownlivingston.com and click on Members in the upper right of the home page. Fill out the registration form and click submit. You will receive your password shortly. Then just go back to the site and log in for access. To create your own page – click on “submit an ad”. Post information here about your business – what you do or sell – your history – whatever you want potential customers and clients to know. If you are having a current special include it, but remember to come back for an update later. You can even include a graphic and a quote (your slogan, motto, etc.) on your page. If you have a coupon or any kind of discount currently available, log in and click “submit a coupon”. Here you can describe your offer and attach a coupon in jpeg format that visitors to the site can print. To post an event (a sale, a trunk show, a seminar, etc.) just click “submit an event”. Include date, time, location and any special RSVP information. You can also attach a graphic here. Remember, if you have any trouble or are unsure how to proceed, just contact the BID office at 973-992-8080 or email us at info@intownlivingston.com. We’re doing our best to bring customers to Livingston – help yourself by bringing them right to your door! | 
