In This Issue: Streetscape Update Expert Advice to be Shared with Businesses BID Plans Marketing Blitz for Livingston Shopping & Dining Using the In-Town Web Site | BID Streetscape Work To Resume in the Spring Streetscape work has been completed in the first phase of Mount Pleasant Avenue. The last and final phase of the streetscape on W. Mount Pleasant Avenue in spring of ’09. Pavers, plantings, light posts and benches now enhance this integral part of the business district, welcoming shoppers, diners and business people. Residents and visitors to Livingston can now enjoy a charming, unified atmosphere tying Northfield Center to the Mount Pleasant area and everything in between. BID to Share Marketing Tips Learned at Jon Schallert Marketing Workshop The BID is tapping into its resources by asking those who attended the all day workshop with renowned marketing consulting, Jon Schallert to help spread the word. Those who attended the workshop worked closely with Mr. Schallert to learn how to turn their retail and professional businesses into “destinations”. The workshop included information on store set up, advertising in print and on the web, and examples were cited of highly successful businesses that have managed to turn themselves into destinations. The BID knows that, businesses need every advantage in these challenging times. Small focus groups are being planned where those who attended the workshop will are share what they have learned with other Livingston businesses. If you are interested in participating in one of the workshops, contact the BID office at 973-992-8080 or email info@intownlivingston.com. Shop & Dine in Livingston - Marketing Blitz Coming! In these times of economic uncertainty it is more important than ever to have a solid marketing plan. The more your name is out there the better the chances are that you will be remembered when customers are ready to spend. The BID is looking to market Livingston as the place to shop and dine in 2009. We are currently researching the best values in print and TV so we can advertise big and advertise often. Advertising will include testimonials from Livingston customers and will highlight the variety and convenience of shopping and dining in Livingston. We will keep you posted on this important and exciting endeavor. Are You Taking Advantage of the In-Town Livingston Web Site? Please don’t overlook this valuable marketing tool. As Business Improvement Districts and similar organizations become ever more popular, the savvy internet customer is beginning to look straight to them for information on retail, dining and professional services. When a customer has a destination, they are looking to see what else they can get done in the same trip. Give them the information they need. All Livingston businesses are all ready listed on the site, but the customer wants to know what you offer with one click. If they have to call they may look to the next business that has information posted. Just go to www.intownlivingston.com and click on “Members” in the upper right section. Fill out the registration form and submit. You will shortly receive a password that will allow you access and create your own page, post coupons and events. While you are on the site, look around to find out more information about the BID and what is happening in town. If you need assistance with the site contact the BID office at 973-992-8080 or email info@intownlivingston.com. |
